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The Watch

In this RnD project I created a fully AI-generated commercial for a tactical military watch.
All visuals were generated with AI, while editing and finishing were done manually in DaVinci Resolve.

I developed the concept from scratch: wrote the script, designed all shots and camera moves, defined lighting and mood, and directed the overall storytelling. I also selected and synced the music to support the dramatic, cinematic tone and to enhance the product’s “military-grade” feel.

This piece showcases my ability to design and supervise a complete AI-driven advertising pipeline — from idea to final edit — with close attention to composition, pacing and product appeal.
I like this pipeline!